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Powered by human expertise, we’re building digital personalised financial planning, advice and education. We’re focused on people rather than products.
Traditional financial services have failed people. Jargon creates barriers. Complexity overwhelms. People can't find clear, reliable help when they need it. Jargon creates barriers.
We believe money can work for everyone
Money touches almost everything in our lives: security, opportunity, the choices we make.
Most people understand it better than they realise, they simply need support in their direction and decisions.
We make financial guidance affordable, welcoming and clear, so people can confident take action.
Our latest product
Who we work with
Businesses
We partner with organisations integrating Aida into their own products, offering their customers or employees real financial support that builds trust, reduces stress and leads to measurable outcomes.
Individuals
Aida helps people plan, save and invest with confidence. Affordable, open to everyone, Aida provides the guidance to take clear financial steps to build the future they want. Available now on our website, with full app launch in 2026.
Financial advice
shouldn't be a privilege.
Helena Wardle
CEO & Chartered Financial Planner
Tom Richards
CTO
Supported by a vibrant community
Contact us
Have any questions? Feel free to contact us and we'll get back to you.
You can also email us directly at hello@moneymeans.co.uk